跨文化商务交际() 王维波,车丽娟外语教学与研究出版社

  • 书名:跨文化商务交际(2013版)


基本信息

书名:跨文化商务交际()

定价:(咨询特价)

作者:维波,车丽娟 主编

出版社:外语教学与研究出版社

出版日期:2008-(咨询特价)

ISBN(咨询特价)

字数:

页码:

版次:1

装帧:平装

开本:16开

编辑推荐


 

内容提要


 

《跨文化商务交际》是专门针对商务英语专业本科或其他专业副修、选修此课程的学习者的教材。本教材介绍了学的基本理论,非言语交际,分析了文化休克现象,还介绍了商务活动中的各种礼仪及有关风俗,探讨成功的商务谈判所包含的要素,旨在培养和提高学生的跨文化商务交际能力。

 

目录


 

Chapter 1 Culture, Communication, InterculturalCommunication

Culture

Communication

Intercultural Communication

Summary

Exercises

Case Study: To Be Direct or Not

Further Reading: Cultural Differences

Chapter 2 Communication Between Cultures: VerbalCommunication

Verbal Communication

Oral Communication

Written Communication

Summary

Exercises

Case Study: The Problem of Using the Local Language

Further Reading: Practice in Telephone Sales

Chapter 3 Communication Between Cultures: NonverbalCommunication

Nonverbal Communication

Kinesics

Space and Distance

Summary

Exercises

Case Study: How Can You Still Smile?

Further Reading: Features of Kinesics

Chapter 4 Contrasting Cultural Values

Cultural Values

Cultural Dimensions

Summary

Exercises

Case Study: Hand in the Report in 15 Days

Further Reading: Cultural Values in International Business

Chapter 5 Culture Shock in International Communication

Feelings of Culture Shock

Stages of Culture Shock

Symptoms of Culture Shock

Curing Culture Shock

High-context and Low-context Cultures

Summary

Exercises

Case Study: Are the Problems Right There or Not?

Further Reading: Culture Clash

Chapter 6 Business Etiquette and Social Customs

Introductions and Greetings

Handshaking and Exchanging Business Cards

Dressing and Dining

Social Customs

Gift Giving and Receiving

Humor, Superstitions and Taboos

Summary

Exercises

Case Study: What Caused the Conflict?

Further Reading: “Going Dutch” Versus “Chinese Hospitality”

Chapter 7 Business Negotiation Across Cultures

Communication in Negotiation

The Influence of Cultural Differences on Negotiation

Negotiation Strategies

Physical Context of Negotiation

Phases of Negotiation

Summary

Exercises

Case Study: Why Didn‘t the American Manager ExplainDirectly?

Further Reading: Factors that Influence International BusinessNegotiation

Chapter 8 Intercultural Management

Cultural Factors in International Business Management

Corporate Culture

Development of Teamwork

Strategies for International Marketers

Summary

Exercises

Case Study: GE’s Informality

Further Reading: Team Building

Key to Exercises

Bibliography

 

作者介绍


 

维波,大连民族学院外国语言文化学院教授,兼任外语专业教学指导委员会委员,辽宁外语教学指导委员会副主任委员,辽宁省高校外语教学研究会副会长。车丽娟,东北财经大学国际商务外语学院副院长,教授,主管教学工作。

 

文摘


 

序言


 

相关热门商品